I chose these sellers since they have good number of followers and they all have interesting logos.
But I find that the use of "Manila" has been overused. So Bloombella’s already have one differentiating factor. Which is the brand name itself
I have also done a SWOT analysis in order to guide on what steps to take in developing the brand.
From the SWOT analysis and by stalking the 3 sellers in social media. It has brought me an insight that these brands lack something. It lacks "human factor"
Essentially, it became my guide in designing the logo. But also considering the owners' personality: posh and warm-hearted. I tried to emulate this by applying organic strokes and graceful curves. That purely evokes warmth and simplicity.
On the one hand, Bloombella' have high volume of inquiries especially on how to take care of the plants. So it takes away the burden of anwering customers repeatedly.
So what I did was to provide a card where they can write on about HOW TO's in taking good care of the plants.
At it's core, Bloombella's aim is to provide their fellow plant enthusiasts the best service possible, To encourage the market to enjoy moments of pleasure whenever they tend to their plants.
The sense of warmth and simplicity are the genuine voice of the brand that I felt needed to be conveyed and shared to others.
As I’ve done in my past interior design projects I always make sure that it reflects my client's personality and goals. That design involves more than just pretty logo or visuals. So in this project, I analyse what the branding design can do to help Bloombellas to set them apart from other plant sellers.
An impactful brand that sends a message that Bloombella's have a desire to bring smile to each customer they serve.
If I had more time in my hands and if the budget was not a constraint. I would’ve gone extra mile in creating Bloombella’s website and other social media elements to make the brand even more consistent in design.
