It was borne out of pure love for good food and the owner wanted to share the same passion with others. Customers can enjoy every dip. Each bite will always be a delightful experience.
They also envision to expand the brand as a grocer. Where they will offer well-curated goods from different parts of the world. It will soon be a home to satiate their customers tastebuds.
Ryleigh's Table brand mark is custom classic serif type. Its curved terminals give a sleek and elegant look.
The goal was an overall look that personifies the brand's elegance. But at the same time, remain as an approachable brand.
As mentioned by the owner, she wanted her brand to be easily recognised by the brand mark alone.
I came to realise that conducting interviews and getting to know your client helps a lot in understanding their business goals. It became my guide in fleshing out the design for Ryleigh's Table.
But also its a good practice to do some sketching first when designing before grabbing those digital pens or digital tools. Its much easier to do iterations.
Lastly, presenting at least 3- 4 design options helped me to save time. Also giving the owner the opportunity to choose and less iterations on my end. Actually this technique always works for me.